Twitch New Walkthrough Feature
2 Weeks Sprint, Agile Team of 4
Tools: Pen and Paper, Google Forms,
OmniGraffle, Sketch, Marvel, Trello, Slack, Keynote
The world’s leading video game streaming platform and community for gamers. Twitch is a market leader in video game broadcasting with over 100 million unique viewers every month.
Twitch wants to increase customer engagement by introducing a feature that allows users to upload game walkthroughs.
We designed a walkthrough feature that serves both the needs of walkthrough creators and viewers, while allowing gamers to interact and building a strong community. Our solution allows creators to easily manage content and followers, and helps viewers to quickly find what they are looking for without bumping into unexpected spoilers.
For this project we applied the double diamond design process,
which consists of the following four stages and methodologies.
Competitor & Business Analysis, Survey, User Interviews, Task Analysis
User Flows, User Journeys, Personas, Feature Prioritisation
Sitemap, Sketching, Paper Prototype, Digital Wireframes, Clickable Prototype, Usability Testing
Project presentation, High fidelity clickable prototype, Design Specification Document, Recommendations for future developments
We began by getting to know Twitch and the gaming industry. With hundreds of million of hardcore gamers and thousands of global tournaments each year, computer games are on their way of becoming the world’s biggest sport. We analysed the competitors and identified a market gap we wanted to address. In the discovery phase we researched why, how and where people are watching gameplay videos online so we can better understand Twitch’s current and potential users needs and motivations. We received 105 responses to our survey and interviewed 9 people.
In the Define phase we synthesized all of our findings from the research in useful tools such as personas, user flows and user journeys that would allow us to better understand our users and also make sure we are keeping them in mind in every step of the design process. We found out that Twitch's users fall into two main categories: Consumers (users who look for walkthroughs) and Creators (users who create walkthroughs), which were also our primary personas Rachel and Jake. A major common pain point between both types of users was the fact that no single platform provided with all the functionality they needed. We concluded in the following two hypothesis:
We started the Develop phase by generating ideas quickly in a Design Studio in which we rapidly prototyped based on the features we had previously agreed on to include in our proposed solution. We worked on the information architecture by designing a sitemap and adding the walkthrough feature in the existing Twitch website. At first we created a paper prototype, which we tested with users and iterated based on their feedback. We developed digital wireframes and kept testing and iterating until we met the needs of the users.
At the end of the two weeks sprint we presented our proposal and delivered a design specification document including the research findings, annotated wireframes, information architecture, and high-fidelity clickable prototype. We received positive feedback from both creators and consumers during our user testing, who shared that our walkthrough feature would provide them with all the functionality they need in one place.
